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Plans & Pricing:

Updated by Martin

Luma runs on a monthly (or yearly) subscription with a credit allowance included in each plan. Credits are used every time you generate images, video, audio, with the amount varying based on what you're creating.

Generation costs are variable, not fixed. The cost of each generation depends on the model used, the resolution (360p is significantly cheaper than 1080p), the duration (5 seconds vs 10 seconds), and the complexity of the output (more motion, color, and detail requires more compute).

Current plans:
Luma Plus at $30/month includes 10,000 credits
Luma Pro at $90/month includes 40,000 credits
Luma Ultra at $300/month includes 150,000 credits
*Save up to 20% when you purchase a yearly plan

Cost per video generation

Model Action Resolution Audio Cost
Ray3.2
SDR (base), HDR (2x), HDR+EXR (3x)		Text-to-Video / Image-to-VideoDraft–20 credits/5 sec 60 credits/10 sec
Text-to-Video / Image-to-Video540p–50 credits/5 sec 150 credits/10 sec
Text-to-Video / Image-to-Video720p–100 credits/5 sec 300 credits/10 sec
Text-to-Video / Image-to-Video1080p–400 credits/5 sec 1200 credits/10 sec
Ray3.2Video-to-VideoDraft–36 credits/sec
Ray3.2540p–48 credits/sec
Ray3.2720p–72 credits/sec
Ray3.21080p–144 credits/sec
Ray3.2ReframeDraft–10 credits/sec
Ray3.2540p–20 credits/sec
Ray3.2720p–40 credits/sec
Ray3.21080p–120 credits/sec
Ray3.14
SDR (base), HDR (4x)		Text-to-Video / Image-to-VideoDraft–4 credits/sec
Text-to-Video / Image-to-Video540p–10 credits/sec
Text-to-Video / Image-to-Video720p–20 credits/sec
Text-to-Video / Image-to-Video1080p–80 credits/sec
Ray3.14Video-to-VideoDraft–12 credits/sec
Ray3.14540p–24 credits/sec
Ray3.14720p–48 credits/sec
Ray3.141080p–192 credits/sec
Ray3.14Extend Video (SDR)Draft–20 credits/5 sec
Ray3.14540p–50 credits/5 sec
Ray3.14720p–100 credits/5 sec
Ray3.141080p–400 credits/5 sec
Seedance 2.0Text-to-Video / Image-to-Video480pYes24 credits/sec
Text-to-Video / Image-to-Video720pYes51 credits/sec
Text-to-Video / Image-to-Video1080pYes126 credits/sec
Text-to-Video / Image-to-Video4KYes261 credits/sec
Seedance 2.0Video-to-Video480pYes~30 credits/sec
Seedance 2.0720pYes~64 credits/sec
Seedance 2.01080pYes~154 credits/sec
Seedance 2.04KYes~314 credits/sec
Seedance 2.5Text-to-Video / Image-to-VideoDraft (480p)Yes36 credits/sec
Text-to-Video / Image-to-Video480pYes36 credits/sec
Text-to-Video / Image-to-Video720pYes78 credits/sec
Text-to-Video / Image-to-Video1080pYes191 credits/sec
Seedance 2.5Video-to-Video480pYes~44 credits/sec
Seedance 2.5720pYes~94 credits/sec
Seedance 2.51080pYes~230 credits/sec
Seedance 2.5Modify480pYes44 credits/sec
Seedance 2.5720pYes94 credits/sec
Seedance 2.51080pYes230 credits/sec
Seedance 2.0 MiniText-to-Video / Image-to-Video480pYes12 credits/sec
Text-to-Video / Image-to-Video720pYes26 credits/sec
Seedance 2.0 MiniVideo-to-Video480pYes~16 credits/sec
Seedance 2.0 Mini720pYes~32 credits/sec
Kling 4.0Text-to-Video / Image-to-Video720pYes53 credits/sec
Text-to-Video / Image-to-Video1080pYes79 credits/sec
Kling 4.0 OmniText-to-Video / Image-to-Video720pYes53 credits/sec
Text-to-Video / Image-to-Video1080pYes79 credits/sec
Kling 4.0 OmniVideo-to-Video720pYes~66 credits/sec
Kling 4.0 Omni1080pYes~98 credits/sec
Kling 3.0 OmniText-to-Video / Image-to-Video720p–30 credits/sec
Text-to-Video / Image-to-Video720pYes40 credits/sec
Text-to-Video / Image-to-Video1080p–40 credits/sec
Text-to-Video / Image-to-Video1080pYes49 credits/sec
Text-to-Video / Image-to-Video2160p (4K)–147 credits/sec
Text-to-Video / Image-to-Video2160p (4K)Yes147 credits/sec
Kling 3.0 OmniVideo-to-Video720p–45 credits/sec
Kling 3.0 Omni1080p–59 credits/sec
Kling 3.0Text-to-Video / Image-to-Video720p–30 credits/sec
Text-to-Video / Image-to-Video720pYes40 credits/sec
Text-to-Video / Image-to-Video1080p–40 credits/sec
Text-to-Video / Image-to-Video1080pYes49 credits/sec
Text-to-Video / Image-to-Video2160p (4K)–147 credits/sec
Text-to-Video / Image-to-Video2160p (4K)Yes147 credits/sec
Motion Control720p–45 credits/sec
Motion Control1080p–59 credits/sec
Veo 3.1Text-to-Video / Image-to-Video720p–140 credits/sec
Text-to-Video / Image-to-Video720pYes280 credits/sec
Text-to-Video / Image-to-Video1080p–140 credits/sec
Text-to-Video / Image-to-Video1080pYes280 credits/sec
Minimax H3Text-to-Video / Image-to-Video768pYes28 credits/sec
Text-to-Video / Image-to-Video1440p (2K)Yes46 credits/sec
Minimax H3 Max
Reference images: first 2–4 free, then ~7–13 credits each Reference video: ~60–200 credits per 5-sec clip depending on resolution		Text-to-Video / Image-to-Video / Reference-to-Video480pYes18 credits/sec
Text-to-Video / Image-to-Video / Reference-to-Video768pYes28 credits/sec
Text-to-Video / Image-to-Video / Reference-to-Video1080pYes56 credits/sec
Video-to-Video480pYes~35 credits/sec
Video-to-Video768pYes~73 credits/sec
Video-to-Video1080pYes~101 credits/sec
Flux 3Text-to-Video / Image-to-VideoHDYes60 credits/sec
Text-to-Video / Image-to-VideoFHDYes102 credits/sec
Video-to-VideoHDYes144 credits/sec
Video-to-VideoFHDYes186 credits/sec
Kling 3.0 TurboText-to-Video / Image-to-Video720pYes40 credits/sec
Text-to-Video / Image-to-Video1080pYes49 credits/sec
Sync Lipsync 2Lip Sync––4 credits/sec
Sync Lipsync 2 ProLip Sync––6 credits/sec
Sync Lipsync 3Lip Sync––45 credits/sec
Gemini Omni Flash
Credits reserved per video (3-10 sec)		Text-to-Video / Image-to-Video720p–up to 370 credits
Video-to-Video720p–up to 385 credits

Cost per image generation

Model Action Quality Cost per image
Uni-1Create/Modify–30 credits
GPT Image 2Create/ModifyLow-1K3 credits
Create/ModifyLow-2K5 credits
Create/ModifyLow-4K8 credits
Create/ModifyMedium-1K19 credits
Create/ModifyMedium-2K39 credits
Create/ModifyMedium-4K64 credits
Create/ModifyHigh-1K74 credits
Create/ModifyHigh-2K153 credits
Create/ModifyHigh-4K255 credits
GPT‑Image‑2.5 Flare & GPT‑Image‑2.5 SunburstCreate/ModifyLow-1K3 credits
Create/ModifyLow-2K5 credits
Create/ModifyLow-4K8 credits
Create/ModifyMedium-1K5 credits
Create/ModifyMedium-2K10 credits
Create/ModifyMedium-4K16 credits
Create/ModifyHigh-1K19 credits
Create/ModifyHigh-2K39 credits
Create/ModifyHigh-4K64 credits
Create/ModifyXHigh-1K34 credits
Create/ModifyXHigh-2K68 credits
Create/ModifyXHigh-4K113 credits
Create/ModifyMax-1K76 credits
Create/ModifyMax-2K153 credits
Create/ModifyMax-4K254 credits
GPT Image 1.5Create/ModifyLow4 credits
Create/ModifyMedium14 credits
Create/ModifyHigh60 credits
Nano Banana 2.1Create/ModifyMinimal-1K12 credits
Create/ModifyMinimal-2K19 credits
Create/ModifyMinimal-4K39 credits
Create/ModifyHigh-1K15 credits
Create/ModifyHigh-2K22 credits
Create/ModifyHigh-4K42 credits
Nano Banana 2Create/Modify51215 credits
Create/Modify1K23 credits
Create/Modify2K34 credits
Create/Modify4K51 credits
Nano Banana ProCreate/Modify1K23 credits
Create/Modify2K35 credits
Create/Modify4K53 credits
Seedream 4.0Create1K1 credit
Create2K2 credits
Create4K3 credits
Modify–2 credits
Seedream 5.0 ProCreate1K24 credits
Create2K48 credits
Modify1K24 credits
Modify2K48 credits
SeedVR2Upscale1K2 credits
Upscale2K3 credits
Upscale4K10 credits
Upscale8K25 credits
Nano Banana 2 LiteCreate/Modify1K12 credits
Ideogram 4.5CreateLow11 credits
CreateMedium21 credits
CreateHigh70 credits
ModifyVery low3 credits
ModifyLow11 credits
ModifyMedium21 credits
ModifyHigh77 credits

Cost per audio generation

Model Type Cost
ElevenLabs v3Text-to-speech21 credits/1000 characters
ElevenLabs SFX v2Sound effects25 credits/min
ElevenLabs Music v1Music generation98 credits/min
Audio IsolationVocal separation4 credits/min
ElevenLabs Stem SeparationStem separation4 credits/min
Whisper v3Transcription1 credit/min
Seed Audio 1.0Text-to-speech66 credits/min

Utilities

Tool Cost
Remove background1 credit/image
Blend image1 credit/image
Reframe image2 credits/image
Reframe video32 credits/sec
Upscale video with Luma to 1080p10 credits/sec
Upscale video with Luma to 2K15 credits/sec
Upscale video with Luma to 4K25 credits/sec
Upscale video with Topaz to 1080p10 credits/sec
Upscale video with Topaz to 4K17 credits/sec
Upscale video with Flux 3 (Precise)25 credits/megapixel
Upscale video with Flux 3 (Creative)35 credits/megapixel
Layers in 1K75 credits/image
Layers in 2K105 credits/image
Layers in 4K175 credits/image
Depth map (video)14 credits/sec

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